How to Rank in the First Page on YouTube and Google
The world’s biggest search engine, Google, gives more than 60% of its users exactly what they are looking for when they type in any specific phrase. So how do you make sure your video ranks on the first page of Google?
How can you get your video to the top of YouTube? First, you need to understand what factors go into ranking videos on both YouTube and Google search results. The further down the line you want to appear on both Google and YouTube, the more challenging it will be to achieve your goal, but it’s not impossible by any means!
Know Your Keywords
Keywords are absolutely crucial when ranking your video content. By using targeted keywords, you will rank higher organically, which gives you a better chance of getting views. While there are literally thousands of methods for keyword research (and we’ll get into all that soon), one quick trick is to use a tool like Market Samurai. Plug in your main keywords, what words or phrases do you want people searching for? Make sure your topic is broad enough that people may search for it but narrow enough that it’s still specific enough for what you’re making.
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Optimize Your Videos
Do your videos have an introduction? No matter what kind of video you make, they should at least begin with an intro. This is especially important if you’re posting product demonstrations or tutorials. Make sure you let people know what they’re going to learn by letting them know who they are learning from. When viewers don’t feel confident that they can trust you (especially when watching a new content creator), they’ll leave your video immediately.
Add Thumbnail, Caption and Title
If you’re like most vloggers, you probably record your video without ever thinking about what thumbnail image will go along with it. After all, you’re so focused on creating a video that you forget all about aesthetics and SEO.
That’s a big mistake! In fact, having an attractive and relevant image associated with your video can make a huge difference when it comes to rankings. A good thumbnail not only grabs viewers’ attention, but it can also prime them for what they should expect from your content. If you have time prior to uploading a video, pick out an attractive thumbnail and title that supports your goals for ranking well.
Use Tags
Include popular keywords that viewers might use when searching for videos related to your content. This way, your video will show up for those searches. It's a good idea to read through other similar videos' tags and find ones that aren't overused. Keep it under 10 different tags, though and make sure they're relevant!
Create Subtitles
Writing subtitles that are concise, informative, and stand out can be tough. If you’re trying to rank your video for a specific term (i.e., how to make chicken soup), then doing some keyword research is crucial. Try using tools like TubeBuddy or YouTube’s Keyword Suggestion Tool (both free) to determine popular terms that people use when searching for videos related to your content.
The goal is to select keywords that are accurate but not overused; if too many people are using these words when searching for a video, there will be too much competition for your video ever ranking high enough for anyone to see it!
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Edit Description
Providing you with a step by step guide on how to rank on YouTube, Google, Bing, etc. for certain keywords in first page search results. This will also provide new ways to build links from other websites back to your website or channel.
If you're having trouble ranking your video/website for any specific keywords try using these tips! I also recommend using a few of these strategies when building links back up towards your website or channel because it can help generate more traffic if done right. Hope these suggestions are helpful!
Promote Your Video Correctly
In order to get people to visit your video, you’ll have to be intentional about how you market it. According to HubSpot, 84% of customers are willing to buy from a company after only one interaction with them. It goes without saying that SEO marketing is incredibly powerful.
If you upload your video directly onto a platform like YouTube, for example, it will be very difficult for anyone to find unless they already know what they’re looking for. Using SEO (or search engine optimization) ensures that people can discover your content even if they don’t already know what it is or who created it. You want as many eyes on your work as possible after all, that means more potential customers!
Use Software To Rank
While there are many legitimate ways of getting your video ranking high, it’s highly unlikely that these will bring you results that last. The two most effective ways of doing so are SEO (search engine optimization) and PPC (pay per click). While there are other similar strategies, these two have been shown to work better than others.
For SEO, use software like SyndRanker Ultimate to find top channels related to your niche. After that, copy their exact keywords, thumbnail design and title formats as well as descriptions into your own account’s fields. Be sure you link all videos together with a playlist such as Vlog Series. From there, promote it through Facebook ads.
Conclusion
If you’re not ranking on page one, you might as well not be trying. Rankings on page one affect clicks, which means they directly impact how successful your campaigns are going to be. Even if it’s a cheap or free campaign, there is nothing more frustrating than spending time building a campaign that doesn’t perform because it’s buried on page three of Google results.
The best way to guarantee your videos do well is by tracking your keyword rankings and continuously updating your video metadata based on what works best for each keyword - from title tags to description text, from tags to image names.
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